Last night I took a couple hours to dig into google webmaster tools and check the health of my sites. I got a lot of information, but it's clear there's going to be more nights digging around till I find out what's really going on.
The confusing stuff is that CTR is 4-8% for my primary earners, which is great, but what I can't wrap my head around is how this is happening with an overall lower average rankings.
My sites rank lower, but Impressions and CTR keep increasing.
This could be a couple of things:
I'm hoping the unusually high CTR for the lower rankings is because my sites are in featured snippets, and not because of bot traffic or bad data.
This extra work in diversifying traffic will cut into my goal of building out more niche sites, but I'm already having doubts on whether it was a good goal to have anyway, given how little focus it leaves on what's actually making me money now.
This is the battle I face every day. I set diversity goals when I need safer income, and then drop diversity when my primary sources of income come under threat.
As long as I eventually make enough so that I can actually afford to diversify... that's the hope, that's the goal.
Today's step of batch producing 14 graphics that will be used on my primary earning site and on it's socials is a step towards increasing social traffic and conversions.
Because, I need that money.
P.S. - Forums are a popular way to grow referral traffic, but if you don't use them right you'll end up wasting more time than you should. In the past I swore off forums because they are time-sucks, but with this strategy now I won't have to, and now you won't either.
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