It's 2018 and people of the internet have spoken. They unanimously decided they will not tolerate design issues anymore. They loudly proclaim...
If your site has a single design flaw we will quickly leave and never come back. - The Internet
This may sound like an exaggeration, but this stems from my own experience across my niche sites, and the message delivered is loud and clear: design flaws equal high bounce rates.
When I say design flaws, I mean anything that visually disrupts the flow of the page.
Design flaws that increase bounce rate:
I include the last one because images add to the design of the page, and when they don't load fast enough it disrupts visual flow.
It was the simple design flaw of a broken favicon, that displayed the code of the icon rather than the quotation mark it was supposed to display that drove this message home. That simple flaw sent the pages bounce rate straight to 100%.
Whatever the reason, design flaws must be promptly fixed, especially where conversion is a priority.
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