In the past, I have generally relied on SEO to send traffic to my websites. I would like to move further away from SEO and instead focus more on other ways to get traffic. SEO will still play a role, but I just don't want it to be a major focus. I need to diversify.
I want to focus more on:
The goal of the last four activities above will be to drive traffic and get people on my email list. Email is a communication medium that is very appealing to me, mostly because of it's downright simplicity.
Everyone always says the money is in the list, so I'd like to see how true that is.
I'd like to get some courses up on Udemy and similar platforms. I have no experience with this, so it will be an adventure. I'll do what everyone else does, find a problem in a specific niche, and then make the solution and sell it. On Udemy, the course will be primarily video.
Notice that the arrow goes both ways from email list and info products. This is because I'll use my email list to send traffic to my info products, and I'll also use info products to get people onto my email list. On sites like Udemy, I'm not sure if this will be possible, but I have heard you can use kindle ebooks to promote your email list.
The gist will be to create squeeze pages that offer some juicy information in exchange for someone's email. From there I deliver the information as promised, after they double opt-in, and then I develop trust and promote my info product and other helpful affiliate products.
The aim here will be to publish helpful content on various high-traffic websites, with the goal of getting them to visit my squeeze pages or my info products. Content marketing could include social media and... well, it's definition could probably encompass everything I listed here...
Semantics aside, how about we pretend content marketing means everything else not specifically mentioned; including guest posting, podcasting, infographics, etc.
I'll be experimenting with all sorts of paid traffic: facebook ads, twitter ads, pinterest ads, solo ads, bing ads, etc. The paid traffic will go to my squeeze pages.
I'll share engaging content on the top social media platforms such as youtube, twitter, facebook, and pinterest, with the purpose of getting people to visit my squeeze page where they can opt-in to my email list. I will also use social media to promote my info products, parasite SEO pages, and various articles published elsewhere through my content marketing efforts.
Here I will be leveraging the authority of popular websites in order to rank the content I post on them. The goal will be to create content that targets certain keywords, post it to a high-authority website, and then boost the parasite with backlinks so it ranks for that keyword.
Off To The Races...
That sums up my focus for the remainder of 2017. My first step will be to either procrastinate and create imaginary roadblocks, or to go out and buy the most expensive make money online course I can find.
Forget it, I think I'll watch some Z-Nation.
It may be 4 months into the year already, but that doesn't mean it's too late for a goals post.
My goals are centered around building an authority site network, so I will focus on:
Adopt a Daily Routine That Doesn't Suck
We all want our daily routines to look something like this:
But in the solopreneur game, when you are starting out - a stage I know well because I've been stuck there - your days can and will be met with exploding amps. Sometimes because of self-screwups, freak accidents, or sabotage because somebody wants what you have more than you do.
If you are the captain of time and space, you probably won't have to deal with this, and can go on living your perfect fucking life.
But if you're not captain of time and space, I like to believe - have to believe - there's still hope.
If one were to diagram our daily routines, it'd look more like this.
This is also a great example of how Machine Learning works - a form of artificial intelligence, currently being used by Google to deliver more accurate search results, and organize your gmail inbox.
The direction your day goes is largely controlled by forces that make setting one path, one schedule, to follow every day pretty dang difficult.
This isn't to say you shouldn't try. We have to try.
This is what I threw together, and is a basic draft for what will eventually be similar to the diagram above. It looks nothing like the above diagram because it's a draft, that also shows what my routine looked like before.
Video will sometimes be replaced with other similar, creative activities like writing; and likewise for the other green boxes. I will add more branches as I encounter new obstacles.
I'm excited about this process because it more accurately represents me as a person, and how I work. For years I tried to box myself into a fixed routine, failing 100% of the time. Rather than fight how I work, I will embrace it.
And if you find yourself hard to box into a daily routine, then maybe this will work for you too.
Transform Average Niche Sites Into Above Average Authority Sites
My goal for 2017 is to create an authority site network. This will built off the back of 1 website, which I'll share with you below.
First, here is how the site is basically setup:
Like most wordpress blogs, traffic goes to 3 parts: categories, posts, and pages. To establish this as the 1st authority site in the network, I will be changing a couple of things.
Categories will no longer be something a user can navigate through to find relevant posts. Instead, users will be taken directly to Pages, which will be highly informational pages that will become valuable resources for the topic.
There is no word limit set for these Resource Pages. The plan is to add as much as needed to make them the most valuable place online for the topic. Moreso, I want them to be pages a viewer would want to live in. To add to the resource qualities of the page, I will add lists of posts on the site that fit the topic.
A Tool will be created that will essentially be a database that users can do highly targeted searches through to find products that meet their needs. If it works, it should be pretty awesome, and something with huge sharing potential.
To give you an idea of where the site currently at, here's a screenshot of how many posts, pages, and words are it has:
And what kind of traffic does a niche site with 251 posts, 75 pages, and 130,406 words get?
That's been slapped by panda and penguin in the past?
The above screenshot is from my Addthis dashboard, which gives me almost everything I care to know in one convenient panel. I don't use google analytics (GA) because it's a pain in the ass, and 99% of the time the stats are skewed beyond belief because some Russian gets his rocks off messing with everyones stats. Tools that are popular like GA, tend to get messed with.
I use Addthis because it's simple and to the point, and has kick ass sharing tools.
Now that you've seen my niche sites stats, here's 4 metrics I want to improve, and how I plan to do so:
Create an Authority Site Network
So far, the network is a simple collection of 3 topically related websites.
Authority site #1 is the niche site I shared with you above. Authority site #2 and the Community Site are nothing more than sites with a few pages. Once I am done with #1, I will repeat the process on #2. Because the niches for each site are so similar, I'll be able to use the same systems and processes I used on #1 to build out #2, quickly and easily.
To keep this Goals post from being longer than it needs to be, I'm going to save explaining how the niches are similar, and what inspirations/examples I've come across in a new separate post on Authority Site Networks (subscribe to the newsletter to get notified when this post is released).
Essential Tools I am Using to Make This Happen
I would not be able to do this without these tools. They are absolutely key in building my network, because I use them practically every day. Non of these links are affiliate.
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